I was tasked with designing collateral that will promote the new campaign for ResearchOncology.com and it's new innovative website features. It included booth graphics, post cards, and eNewsletters to help bring attention to an existing site that was getting revamped to give doctors easier access to upcoming research and clinical trials information.

My role

• Art Direction
• Full layout design

Unbranded Covid Vaccine Website:

This project was to bring forward the latest information about the AZ Covid 19 vaccine that will be approved for emergency use in the US. I approached this site with establishing a cinematic approach of introducing the vaccine but by following the existing UX content structure. This vaccine brought with it worldwide importance so I wanted to standout from all the other vaccine sites that read like white papers. Since this was for HCP, I still wanted to bring in some scientific design elements that had a softer feel by utilizing organic shapes to play along with the fluidity of the vaccine. Animated prototypes were created to highlight the content flow and site animations during the client presentation

My role

• Art Direction

• UI/UX approach

• Full layout and UI design

Branded Redesign Concept:

For this project I had to re-envision the Botox site to better integrate the existing campaign to help bring forward the benefits it has for migraines. Utilizing the Adobe components, I added UI design elements and collateral assets to bring together a more cohesive and dynamic approach (animated elements) to the home page while still keeping the integrity of the UX content structure/wireframe.

My role

• Art Direction

• UI/UX approach

• Utilization of Adobe Experience Manager design system

Unbranded Disease State Concept:

I was tasked with creating an identity/concept for communicating more info about the disease state of Spasticity after having a stroke and where the patient can find a specialist. Spasticity is about tightness of the muscles after a stroke so I wanted to bring forward the idea of ease to helping the patient find out more about what Spasticity is and how they can find help. An essential roadmap for more info and help.

My role

• Art Direction

• UI/UX approach

• Utilization of Adobe Experience Manager design system

Unbranded Disease State Concept:

A pitch concept where I helped expand on the initial idea of a hidden predator that involved a snake. In this particular project I had to explore how to bring the initial idea to life on their launch site so it can evolve into a broader implementation of digital collateral leading up to the branded campaign launch. In this instance I wanted the user to have a more involved experience to help convey the hidden aspect of the concept. Utilizing a 3D version of the snake that would slither on the side of the browser as the user scrolled to always give that sense of the snake lurking while you navigate the site. Accompanied by the use of the background to mimic a dark jungle that would help immerse the user into the campaign.

My role

• Art Direction

• UI/UX approach

• Full layout and UI design

ZIMHI Brand Website Concept:

This product is a direct competitor to Narcan, so I wanted to elevate the campaign presence to give the user a feeling of immersion and depth with the design choices of the hero image, the use of secondary images that compliment the similar feeling, dynamic details of the rotating device message and the BE PREPARED animated stroke effect. Collectively, we needed to bring forward the messaging and importance of it’s emergency use on an opioid overdose.

My role

• Art Direction

• UI/UX approach

• Full layout and UI design

Branded Website:

This project was the start BI’s use of a custom design system to create a symbiotic brand experience for all HCP sites within their promotional area of business. Spiriva was among the first brand to implement such system. Strict component guidelines forced us to solve complex brand integration hurdles while working in tandem with the development team to adjust said components during the arduous sprints.

My role

• Art Direction

• UI/UX approach

• Full layout utilizing custom design system

We were given the challenge of designing a microsite that would work similar to an eDetail (iPad app) that sales reps would use when meeting with HCPs. This meant to create a linear story flow that an HCP can follow easily but still have the option to navigate freely like a normal website.

My role

• Concept ideation
• UI interface design
• Full layout design
• UX

Given the unique experience of this site, a slider was used to initiate the experience which would familiarize the user with the user interaction of the footer navigation. In addition, side arrows were used to provide a simpler form of a linear navigation.

We were tasked with designing a web experience geared toward the patient looking for pain relief by using VANTRELA ER. The main demographic was young adult to seniors, so we needed to make sure the user would be able to get information quickly and clearly with fewer clicks.

My role

• Concept ideation
• UI interface design
• Full layout design
• UX support

We were tasked with creating a unique experience for HCPs on an interactive table to be used at a conference in Paris. The experience was to be tailored around the use of a clear silicone puck.

My role

• Concept ideation
• UI interface design
• Full layout design
• UX
• Content flow
• QA testing