About
I’ve been a creative for the past 20 years, consistently learning and cultivating my craft by adapting conceptual ideas to carry a larger impact on client/ brand representation and accumulating a deep understanding of the digital space and its influence on mainstream communication in today’s world of advertising.
I humbly started my career working as a web designer in an E-commerce software company, moved on to be part of the Design Studio at an advertising agency, then moved up the ranks in the Art Director role. I still stayed close to my digital roots and continued to hone my skills in the UI/UX space by staying abreast of the latest trends and advancements in design systems and UI software. Being a (hybrid creative) allows me to think holistically about how to solve problems by understanding how to humanize the work I produce.
Current Role & Responsibilities
June 2024 - Present
Digitas Health NY
Associate Creative Director
At DH I lead the creative art team for the HCP Gastro business of Abbvie. I currently work on RINVOQ for their 2 indications, Ulcerative Colitis and Crohn’s. I also am an extension to help on the SKYRIZI HCP business on their same 2 indications. The team is split between both brands but we work seamless together, to achieve each arm of the business’ needs.
Accountable for producing high quality art assets and managing 3rd party vendors
Responsible for resource allocation, project prioritization, timelines and project budgets
Build strong client relationships by creating unique brand marketing initiatives that deliver upon client strategies and deliver on client business needs
Present creative concepts and strategies to cross-functional teams
Assist in managing day-to-day operations of the design team, including setting priorities, assigning resources, and ensuring project goals are achieved
Work with creative managers to motivate, train and encourage the creative team to grow while maintaining strong collaborative relationships with other internal stakeholders
Run location photoshoots for brand campaign with full workflow from concept ideation to pre-production decks, all the way through to casting, location and shoot with photographer and production team in collaboration with clients
Lead on all Figma related projects for RINVOQ, from allocation of projects to maintaining design systems and ideating on strategic implementation and restructuring of digital projects across the brand
Stay abreast on latest creative trends, award shows, past/present case studies, and all other relevant & industry-related technological advancements, including design software, digital tools, and platforms to enhance creative processes and deliver innovative solutions
Proficiences:
Figma
Generative AI (Midjourney, Google Gemini)
Adobe Photoshop
Adobe Illustrator
Adobe InDesign