About
I’ve been a creative for the past 20 years, consistently learning and cultivating my craft by adapting conceptual ideas to carry a larger impact on client/ brand representation and accumulating a deep understanding of the digital space and its influence on mainstream communication in today’s world of advertising.
I humbly started my career working as a web designer in an E-commerce software company, moved on to be part of the Design Studio at an advertising agency, then moved up the ranks in the Art Director role. I still stayed close to my digital roots and continued to hone my skills in the UI/UX space by staying abreast of the latest trends and advancements in design systems and UI software. Being a (hybrid creative) allows me to think holistically about how to solve problems by understanding how to humanize the work I produce.
Current Role & Responsibilities
June 2024 - Present
Digitas Health NY
Associate Creative Director
At DH I lead the creative art team for the HCP Gastro business of Abbvie. I currently work on RINVOQ for their 2 indications, Ulcerative Colitis and Crohn’s. I also am an extension to help on the SKYRIZI HCP business on their same 2 indications. The team is split between both brands but we work seamless together, to achieve each arm of the business’ needs.
Work on strategically sound concepts for new business pitches, award boards and brand-related campaigns
Provided creative direction and feedback to creative teams to ensure all creative work aligns with the client’s objectives and strategies, outlined in project briefs
Co-Lead location photoshoot for brand campaign evolution with full workflow from concept ideation to pre-production decks, all the way through to casting, location and shoot with photographer and production team in collaboration with clients
Lead on all Figma related projects for RINVOQ, from allocation of projects to maintaining design systems and ideating on strategic implementation and restructuring of digital projects across the brand
Worked with account/strategy teams to ensure that the tasks, deliverables & timelines are clear and strategic at briefing stage, and that the needs of the client were being met
Participated and/or lead client meetings/presentations and developed collaborative client relationships
Worked collaboratively with account and production teams to maintain budgets and ensure that internal or client deliverables are executed on time
Developed junior teams with thoughtful and consistent feedback and mentorship
Stayed up to date on latest creative trends, award shows, past/present case studies, and all other relevant & industry-related technological advancements, including design software, digital tools, and platforms to enhance creative processes and deliver innovative solutions
Proficiences:
Figma
Generative AI (Midjourney, Google Gemini)
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Sketch
Zeplin