RINVOQ ISA Restructuring
As the lead for all Figma related projects for RINVOQ, I’m tasked with allocating projects and helping to maintain the overall workflow and implementation of design systems and art direction. In this case, we needed to restructure the ISA that was split into 2 different indication presentations for reps. In conjunction with UX, we were able to combine the 2 indication story flows and data, into 1 dual indication presentation that allowed the user to toggle between indications within the same single presentation. This allowed the rep to seamlessly tell a more robust story that covered both indications, if an HCP’s practice serviced both.
CANNES AWARD BOARDS—TRAUMA TRACKER/OVERCAPACITY/JUNO
Collaborated with other team members on an existing idea within a technological application of bringing awareness and support to doctors who deal with shooting victims on a daily basis and suffer from secondary trauma. Utilizing an existing database of shooting incidences, we can compile data to help hospital admins provide necessary resources and help to doctors.
Alternately we looked for other markets that would benefit from the same approach so we expanded to truck drivers because this can also be a dangerous job that impacts everyone around them and then also for women dealing with postpartum depression, where their community can be the help they need.
MY ROLE
» Collaborated on Idea Expansion
» Board Creation/Layout
CREON Pitch
In this DTC Unbranded pitch, we were tasked with highlighting the benefits of Creon, (a pancreatic enzyme replacement therapy (PERT) used to treat people who cannot digest food normally) which helped replace the 3 main enzymes needed for better digestion. In this approach I took a friendly but playful take on who to best trust then your best friends. The coincidence is that the 3 first letters of the enzymes were PAL (protease, amylase and lipase) and then personifying them to create that relatability to deliver the messaging. An additional site quiz to help educate was also created.
MY ROLE
» Concept Ideation
» Full Comp Layout
REMfresh
We were tasked with highlighting the benefit of REMfresh for it’s longer lasting effects of a time-released melatonin delivery that allows you to sleep longer without waking up drowsy. The competitive space consists of ZZZQuil, Unisom, Natrol and Benadryl. The client wanted to take a more conceptual approach that spoke to the differentiating factor, rather than the simple messaging approach of their competitors. In these concepts, I wanted to focus on the enormity of what dreaming bigger really means, since time is no longer a factor.
MY ROLE
» Concept Ideation
» Full Comp Layout
iovera
We were tasked with highlighting the benefit of iovera, which is a handheld device that freezes particular nerves near the knee that provides immediate and long-lasting non-opioid relief for postsurgical TKA pain and chronic OA knee pain for up to 90 days. The differentiating factor for this product is that is doesn’t damage the nerves completely like alternate treatments. In concept #1, I wanted to play on the likeness of nerves to that of octupus tentacles that are reaching towards the knee to deliver the pain but iovera is quick to stop them in their tracks. In concept #2, I wanted to show the reinvigorating patient feeling like a superhero by playing on the popular pose used to do a simple daily routine.
MY ROLE
» Concept Ideation
» Sketch Comp Layout
REATA PITCH CONCEPT
A pitch concept for a drug that treats FA which is a crippling disease that worsens over time. The drug was capable of slowing disease progression enough to give patients the ability to do simple tasks without assistance again. We wanted the patients to feel proud and accomplished, remembering that completing any task, no matter how small, is a huge victory, and should be celebrated in a big way. We chose a morning breakfast routine for a child, to best convey the emotion of what these kids are capable of achieving while on the new treatment. And what’s a bigger celebration than a stadium full of fireworks, confetti and a flyover of planes and blimps from the child’s POV.
MY ROLE
» Concept Ideation
» Full Layout Design
Apellis pitch concept
A pitch concept for an unbranded campaign for a new upcoming treatment that helps patients with PNH, which is a blood disease that can eventually lead to death. We wanted to highlight the patient’s frustration with current useless treatments that they’re enduring now. The idea is a play on “Seeing Red” as in the patient’s frustration and the correlation of the blood disease staring them in the face. Giving it a somber feel to connect to the emotional aspact the patient is currently feeling and letting them know we have a solution arriving soon.
I also executed a website mockup to show how the campaign can be used across multiple channels.
MY ROLE
» Concept Ideation
» Full Layout Design
